Summer 25 - fashion Content story by Elena Hetherington for Schon magazine - Location Cornwall UK

I would like to share this wonderful fashion content idea by graphic Designer Elena Hetherington.

This idea is all about making one's own sunshine. 

For Schon magazine this idea could also be applied to a fashion brand retail company to launch a summer collection, eg Blumarine, Prada, Miu Miu, Mulberry bags - Visual Merchandising, social media, website and short film.

The ideal dates to shoot this in Cornwall in the UK would be September/early October before the clocks go back and we enjoy the last of the milder weather. Otherwise a sunnier global location would need to be sought, eg Miami Art deco district hotel pools.

Art Direction Elena Hetherington

Location - Sea Space Indoor Pool Newquay Cornwall - air port at Newquay

Photographers - Fernando Rodrigues / Dan Belieu

Models - Hannah Nichol - Genesis model agency / Jess Salgado - Wild Agency

Stylist - Gemma De Los Santos 

Creative Direction - Schelay McCarter Tutor - Art direction for Fashion onsite at Granary Square 2025