Celestial Fields for Alla Carta by Art Director Irene Blanco

 

This marvellously whimsical and cleverly conceived fashion story to sell SS25 fashion based 

on 'Style is Timeless fashion is Transient' just has to be show cased here on my blog.

Irene who was on my 6 weeks online course was able to envisage a completely unique idea 

and evolve it using carefully curated images that link to sell her fledgling vision. 

Coming up with new and unique concepts and ideas is something that cerebrally is very complex because we all as human beings are totally unique, we bring a myriad of perceptions to the creative forum, and a way of looking at something in a completely different way to others.

Pre production planning is a way of communicating an idea to the other key players in a content creation team, facilitation the very best evolutionary environment to work together inorder to birth a story that takes us to a place of invention.

© Art direction Irene Blanco

Copy and creative Direction - Schelay McCarter

Alexandre Ivan Almeida Fonseca - Art Direction Project - Editorial shoot 'Barely There' for PURPLE magazine SS25

 © Alexandre Ivan Almeida Fonseca

BARELY THERE - for PURPLE Magazine SS25

It was a real Pleasure to have Ivan on my Art Direction for Fashion short course at CSM online.

An already experienced art director for Zalando Ivan wanted to explore his own art directorial style further and develop his own unique vision.

Exploring images that had an emotional resonance to him Ivan created his fashion story based on references to a time that meant something to him personally. Magnetic images in a fashion story line has been created and presented here to a high industry standard inorder to communicate his idea clearly with sophicated visual literacy.

I loved the mirroring idea he has developed with his images, thinking in spacial detail about how his images will appear on the page for publication. This is an important part of an art directors role and Ivan has shown his deeper understanding of the impact this can have on maximising the beauty of the images on the page of a hard copy magazine as well as on a web site.

I hope that this theory can be made a visual reality - the preproduction planning is ready !

Art Direction - Alexandre Ivan Almeida Fonseca

Creative Direction - Schelay McCarter

All copy created here without AI !