London Fashion Week - SS27 XGFC at Protein Studios show reviews by Charley Locatelli

What People Wore to the Shows

Photography ©Charley Locatelli 

SS27 x GFC at Protein Studios 

With the sun shining outside Protein Studios, the mood inside was just as bright. There was a distinctly international feel to the room, with designers, guests and creatives arriving from across the world. The atmosphere was friendly, open and noticeably bubbly; everyone seemed genuinely excited to discover new designers and see what they had brought to London.

This was my second show of LFW, and my first in the daytime, which gave the experience a completely different rhythm. Afternoon shows feel far more relaxed, with a little more space and time to settle into the pace of fashion week. Compared with the rush of the evening schedule, the atmosphere felt more considered and unhurried, a chance to ease in and meet those around you rather than be swept straight into it.

SS27 x GFC brought together four designers from Italy, Germany, France and Lesotho, giving the afternoon a genuinely international energy.

The opening collection from ME (Maria Elena di Terlizzi), set to Ciara’s Get Up, leaned into hot pink, clean lines and polished silhouettes. Classic princess references evolved into white silk, emerald tones and sparkle. Feminine, glossy and unapologetically fun.

From Lesotho, Joachim brought a more textured, rooted perspective. Ponchos, intricate prints, feathers, wool ruffles and power tailoring came together in earthy browns, blues and reds. An indigo, hot coral tailored dress with shaggy fringe sleeves and a drop waist was a standout look.

After the show, Joachim shared his influences and process. He began as a tailor in 2018 before moving into knitwear, working with wool and mohair — materials central to Lesotho’s identity and economy. His dream is to keep production at home while transforming familiar blankets, prints and everyday dress into contemporary fashion. For the diaspora, his message is simple: home never really leaves you.

Spike Cherry’s collection, soundtracked by Le Lac des Cygnes, was the show’s most surreal moment. Long braids moved like tails, paired with micro-skirts, crochet, leather, belts and fur. Sexy, strange and slightly feral, the collection drew on Cherry’s background as an international figure skater and her ideas around discipline, pressure and performance. Speaking with the designer, the collection was born from the extreme pain and determination she experienced in sport, while also acting as a critical lens on the sexualisation of young children competing on the ice. The final white swan look provided a striking closing statement.

Oscuro brought the energy back to Berlin. Soundtracked by Teor’s Freak Me, models strode the runway in all black: utilitarian, pared-back and effortlessly cool. Track trousers, tucked-in jeans, wellies and clean jackets were styled with an intentionally stripped-back attitude.

Four designers, four distinct identities. SS27 x GFC felt like a reminder that emerging fashion is at its most interesting when designers bring their own world with them. Fashion week can be just as much about the people and conversations around the clothes as the runway itself.

Thank you Charley for your insights, this was your first fashion week in London and you have been a fantastic reporter. well done.

Copy and Photography by Charley Locatelli for Fashiontent & @mysecretavenue

© fashiontent - all rights reserved.

London Fashion Week - SS26/27 Show - Ginny Litscher covered by Charley Locatelli for @mysecretavenue & Fashiontent

Ginny Litscher SS26/27 The Hay Market Hotel London.

Ginny Litscher

Water shimmered beneath the lights of the Haymarket Hotel’s swimming pool last night as Ginny Litscher unveiled her SS27 collection. Surrounded by reflections, rippling shadows and the atmospheric sound of running water, the setting became an extension of the clothes themselves — fluid, luminous and alive with movement. 

Litscher’s work occupies a space between fashion and painting. Her prints begin as intricate drawings and paintings before being translated onto the body, and in SS27, that process felt particularly tangible. Fluid silks, sheer layers, lace, sequins and hand-painted motifs moved together with an almost liquid quality, creating garments that seemed to shift and shimmer with every step. 

The colour palette marked a distinct departure from her previous Tribe collection. Where Tribe explored vivid pinks and leopard print, SS27 moved into deeper, more elemental territory. Cobalt and watery blues, rich reds and flashes of green appeared across painterly prints and shimmering surfaces. The blues echoed the water surrounding the presentation, while the reds and greens introduced a distinctly tropical, escapist quality, as though the colours had been lifted directly from a Mediterranean landscape. 

The soundtrack began with an atmospheric soundscape of dripping water, distant chimes, wind and running streams, immediately establishing a meditative mood. As each model reached the end of the runway, they paused briefly, allowing the light from the pool to play across the garments. Sequins caught and scattered the light; silks shifted with the movement of the water. For a moment, the clothes appeared almost submerged. 

As the soundtrack evolved, its rhythm became increasingly euphoric and club-driven, mirrored by a growing energy in the models’ movements. What began as an immersive, dreamlike presentation gradually transformed into something more celebratory — a shift from quiet contemplation to the exhilaration of being somewhere far removed from everyday life. 

With its sheer dresses, shimmering surfaces and hand-painted fabrics, SS27 offered a distinctly escapist vision of fashion. The collection encapsulated the glamour of a Mediterranean holiday: sun-dappled water, saturated colour, balmy air and the promise of somewhere else. 

The only element that could not be recreated within London’s Haymarket Hotel was the shimmering blue of the sea itself, the sparkle of Mediterranean sunshine across the water and the mesmerising movement of a warm sea breeze. Yet the collection came remarkably close. Through its colour, texture and movement, Litscher transported the audience to those aspirational destinations, leaving us to imagine these beautiful creations against a backdrop of sun, sea and endless summer. 

Thank you to Ginny Litscher & @mysecretavenue for your invitation to this fabulous show and Black PR for amazing event management. 

Copy Charley Locatelli and Schelay McCarter

Photography and reporting - Charley Locatelli

Thank you Charley Locatelli for covering this show for Fashiontent and @mysecretavenue

we look forward to seeing more of your content creation at London Fashion week today

for Ones to Watch in Shoreditch London.

Charley Locatelli

charleylocatelli@icloud.com

©fashiontent all rights reserved