Ambar was a student on my Art Direction for Fashion 10 week short course on campus at CSM Granary Square in London's Kings Cross area.
I was impressed that Ambar wanted to take on the challenge of coming up with a new image for the Burberry brand Spring Summer 25 Campaign. Being mindful of the brands heritage and USP and after some discussion with me we agreed that Burberry has lost its way. The brand needed to loosen up its image and reflect joy and freedom of Summer. Ambar a native of beautiful Argentina injected some of her own magic and USP as an image maker into the concept and with my encouragement sourced some stunning locations known only to her to create the back drop and stage set for her shoot and content story to have application across social as well as the Burberry website platform and TIK TOK.
Here above is Ambar's pre production planning - next step is to do the shoot and film.
I hope you enjoy the result. Ambar is now back in Buenos Aires and working as an Art Director.
Ambar's Team
Photographer Linda Brownlee
Models - Lila Moss, Kate Jone / Romeo Beckham - back up Grace Elizabeth, Gemma Ward, Finley Pretince
H&M - Susie Sobal , James Precis
Location - Chapadmalal - Buenos Aires
© Ambar Rivero Y Hornos
Creative Direction and copy Schelay McCarter
pls credit
