Thursday, 30 July 2026

'She Stopped waiting for Love to define her', a fashion narrative story for The Gentle woman magazine by Art Director Mariano Radetich






















 


From Buenos Aires - an Architect with a fashion styling passion Mariano wanted to explore the potential he has as an Art Director. Here is his ideas based on the spring board image of Kate Moss.

An image he finds inmspiring and represents his USP.



'Night Time Blur' an editorial fashion story for 032C - Transferable as a brand campaign for Celine by Eoghan Dempsey























 

This fashion narrative was created by Eoghan Dempsey who is based in New York.

The idea was developed on my Art Direction for Fashion Summer School course in July onsite at CSM London.

Imagination is where us humans win !

Thursday, 2 July 2026

Fashion Narrative vision - Editorial shoot called Liminal Femininity for ID magazine by Maria João Ferreira.

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This Art Direction for Fashion project was created by Maria João Ferreira on my course Art Direction for Fashion onsite at CSM last week. Reflecting on her own creative background Maria researched her project looking at what she felt her creative DNA blueprint is.

Here is the result, more copy to come from Maria to explain her vision here and how the idea has commercial application too for fashion branding.

© Maria João Ferreira.


Creative direction - Schelay McCarter