Sunday, 5 February 2012

London Winter Snow Style -

Really like the big tracker hat and bright fur trimmed ski jacket
Two stylish young ladies, love the fur head band and matching cream knit hat and scarf

This long coat works as part of a well coordinated outfit - like the patterned bag.



Hackett bright knit scarf, like the hat too 

Twins in super Nordic style knits - 

fab chunky knit scarf

Kiddle power - mix and match pattern, colour and texture - like mum's green check trousers and the girls look great in their plaids and Nordic knits

stylish Kiddle - Like all the Nordic knits here, particularly the scarf 

Wow! layering up here she is warm and the long coat looks good

Stylish Kiddle - Like the layering on this stylish lady, can't see it here but a Mulberry bag is over her shoulder - 
                           
           Stylish Kiddle - Chic in the London snow wearing navy and stripes - who said this was only for Summer and Sailing? 

Stylish family, cool combat trousers on Dad and a sweet Dalmatian hat on daughter, like mums coat and fluffy wool scarf.
Two dogs having fun in the snow - note the red scarf!
Pattern and bold colours look so great on kids, 

London Alps here we come !!


Funky pattern boots  on these well coordinated  young ladies


A stylish young lady, no bobble hats for her....


Red and black style looks strong
Fake fur lined Top Shop coat and Hunters wellies again look great here

Like the big military style coat and chunky scarf
Cool lads in Tracker plaid jacket, Belstaff leather Jacket and the Parker coat

Note Hunters again - Super duffle style coat with hat and matching textured scarf

Kiddle - Mother and daughter look good together in matching red

Hunters boots seen often, I like the fur detail on these and love the dogs coat.
Dogs were wrapped up warm - 
Funky patterned boots and another Dalmatian spot hat..
Fur tracker hats very popular

No Ski lift !




London is a magical place at the Weekend when we are lucky enough to have snow and not have to catch trains or race off on the school run in our cars! When it happens we head out with dogs and children in tow, grabbing the nearest warm item of clothing, or so I thought....!
Judging by the multitude of stylish families and dogs I met when out a few hours ago armed with my camera and in my own white fur hat ( Russian) we Londoners know how to look good and keep warm. 
Kiddle Trend
It was great to see how many mums had coordinated themselves with their kids like the 'Kooples brand'  'Kiddle' could describe it -  just made up this word! - you heard it first here on fashiontent. So if you are a  'Kiddle' you dress your kid's to match your look ! or a Kiddle is a Mum/Dad and child/s coordinating couple - 
The dictionary definition of Kiddle is an 'old fashioned fishing net' so perfect to describe a style union of mother and child, also the play on the word 'cuddle' is appropriate


I had better patent it now! 


Photos and copy Schelay McCarter - pls credit


Friday, 3 February 2012

Marks & Spencer 'Duchess of Windsor' Collection

A scan of one page from my M&S visual diary, where I kept a record of my work schedule and the teams I worked with.
Here you can see different poses being tried out, eg sitting, standing, alternative crops depending on end usage requirements.


When I was Senior Art Director/designer on Lingerie for Marks and Spencer I kept a visual diary of all the branding projects and departmental promotions I worked on. These Polaroid's were my working tool for composition, cropping, lighting and styling. Most people threw them away after a shoot but I liked to keep them. Please note the film was 6x7 Ektacrome the largest format so that the negatives could be blown up and printed to human size scale for stores in the various department areas. Selected images were also released to the Press office and used in Magazines and News Papers if required. This Spring Summer Nightwear promotion was based on the style influence of Mrs Simpson the Duchess of Windsor. The Location was High Canons in Hertfordshire UK. I had been pushing to shoot Nightwear outside for a while, the 'inside outside' or lingerie as outerwear trend growing in importance at that time. Marks & Spencer was leading this trend. Using locations with balconies and verandas were a good compromise and effective aspirational lifestyle leisure pointers. Believe it or not it was a red letter day gaining back up to shoot Nighwear on a lawn! The Senior buyers liked this shoot so much it paved the way for a trip to South Carolina and the use of the large Colonial Cotton Plantation houses with their wonderful verandas. The subsequent shoot in Charlston and Beaufort  South Carolina was for 'all stores' across all fashion departments, Ladieswear, Menswear and Childrenswear. 




Copyright - Schelay McCarter

Sunday, 29 January 2012

PLASTIK - Art & Fashion


PLASTIK on news Stands now - Congratulations Beyond Production
Image courtesy of Vogue
You may well ask why I have posted this image of some of the McCartney clan and friends applauding? Creative Director of PLASTIK magazine Eli Rezkallah has astutely achieved the ultimate aim of all good Creative Director's and that is creating a fashion story that makes the clothes look fabulous as well as being arresting and provoking debate. To get noticed is essential, fashion if used cleverly can impart issues in a non threatening way. 
I think the McCartneys will see this Kitch fashion editorial story as a dig at the love/ hate/nurture/slaughter relationship we have with animals.....After all it was McCartney who wrote 'Mary had a Little Lamb' for Stella who had a pet lamb when a child, this allegedly provoked the whole family to stop eating lamb.
You may look at these images and interpret them in a different way - that is what commercial imagery with a feel of art is all about......


Photographer: Erick Le Strange
Creative Director: Eli Rezkallah
Fashion Editor: Ryan Houssari
Model: Georgina Howard (Models 1)
The Editorial is called' Mary had a Little Cow'











A Powerful image


To see more on this fashion story and the team involved please view my previous post this month.

Photography Erik LeStrange for PLASTIK mag out now globally.

FT's Dinner Party Debate, Apple & Beckham Versus RBS

This cartoon from the 'Independent' caught my eye this morning as I scanned the Sunday Newspapers. 

Last night in the guise of a Chinese double agent ( I found a stylish Chinese jacket in red woven silk in a charity shop to wear) I was onboard the Trans Siberian Railway seated in a lavish dinning car in the company of a Doctor, an Anesthetist, an Accountant, an HR Executive, two high profile Property Consultants and a Lloyds Insurance Broker ! We each played our roles admirably.  I suspected it was the British agent who dun it - it is the quiet ones you have to watch we all agreed. We exited the dining car of the Trans Siberian Express train and found ourselves back in the present. Coffee, mint and Camomile teas, with a choice of liqueurs followed. The Ex Cambridge graduate Property Consultant then asked
'Do you think that  Stephen Hester should get his bonus for sorting out RBS?'

The conclusion of much heated debate was that 

Remembering that RBS is 82% owned by the British tax payer it was felt that in a true meritocracy no one should be rewarded until they have done the job they have been hired for.
Do doctors and nurses get bonus's? The argument that no one else would do this 'Mr Fixit'  job does not carry water - the accolade of pulling a high profile bank out of a self inflicted mess should be enough for him. After all he is being PAID an extremely high salary before bonus. Are there no financial whizz kids with the brains and integrity to sort out the mess as a public service for 1.2 million !! 

It was agreed Stephen Hester should have the same privations the fallout of the banking mess has caused for everyone else - we felt his position is a symbolic one - and that he should lead by example. He was hired by the Labour parties' Alastair Darling with Mr Brown before Cameron was in power with Nick Clegg, Labour approved the ludicrously generous contract with Hester. Pressure needs to bear if he and others in the banking community don't do the right thing. We also felt that human nature being what it is that if you already have millions  yourself ( invested safely! ) why should you mind if things go wrong, you are set up for a minimum risk, quick, no strings attached exit particularly when rewarded for failure as was the case with Fred Goodwin! We concluded that high bonus culture in the financial world is fundamentally flawed and remembered it was encouraged by the Labour party when in power and given the opportunity to mutate and thrive when Maggie deregulated the banks in the 80s.

The discussion then went onto whether footballers should be paid such high amounts. Brand Beckham was admired and seen as a positive thing. Victoria Beckham's foray into fashion accepted as stylish and classy. The Insurance Broker then cited the success of Johny Ives ( a Brit) who is currently Senior Vice President of Design at Apple as someone else who is paid huge amounts of money in cash and stock. Most of us conceded that this fact was not that abhorrent to us as he was part of the running of a successful business with the tangible results of job creation. He is credited with creating the coveted Apple image with Steve Jobs. John Paul Getty, and Bill Gates then were thrown into the conversation as examples of responsible wealth custodians with generous altruistic gesture tendencies that have insured their place in wealth donor history. Success is a privilege and Giving something back to your Country or Community ensures 
acceptance.

Let's make debate and challenging the status quo fashionable!

what do you think?









Thursday, 26 January 2012

Future social media Trends that will affect fashion's ethical radar.

Capitalism doesn't have to be this way! frankly any one of our Politicians could be wearing the 'Hat' in this cartoon from the Independent 
David Jones author of 'Who Cares Wins' writes that he feels that the status quo can be changed or at least improved if those with business power choose to invest more time, energy influence and money by being 'a major force for good in helping to solve some of the most pressing problems of our time.'
He feels that social media such as twitter and facebook is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't he thinks. He puts forward some convincing examples to back up his views.


What do you think ?

Wednesday, 25 January 2012

Cameron Diaz has got the 'want to be' style factor


I love this look on Cameron Diaz, worn this week at the Dior show in Paris 
Cameron at Valentino show in Paris yesterday, I love her short bob, and the cream/white dress perfect for her.







 


Cameron Diaz is an underestimated style icon or so I thought until recently. She has been spotted at the Versace and Dior show collections this week. Like many of her fellow Hollywood actors she realises that there are lucrative advertising projects in the world of fashion and to be seen is important. The sale of cream 'anything' fashion wise went up after she wore it (alot) in The Holiday ( a Classic Xmas film) I remember buying a cream wool coat from Next after seeing her looking so fab in the colour. It has a wonderful less is more purity worn in the Winter. She wanted fun and she certainly fulfilled many a single woman's secret wish with her antics. The holiday is one of my favourite films and I know I am not alone amongst many of my friends -   I love the clip of her dancing to 'The Killers' - let's face it girls haven't we all done this? well if not give it a go, it will make you feel better.

Tuesday, 24 January 2012

PLASTIK - The story behind the Cover Concept and fashion Editorial -

PLASTIK is an award winning Middle Eastern Magazine with an amazing visual dynamism.
Take a look at the story and planning behind the recent editorial fashion shoot and cover for PLASTIKS most recent publication. Find PLASTIK on facebook, twitter and youtube.