Purple Magazine Editorial story to show case Spring Summer 2020 key style curation

 The Creative Team

Shot Sequence Planning

This inspirational Multimedia concept was evolved last week on the Xmas Edition week of Art Direction for Fashion onsite at Central Saint Martins UAL Granary Square site London.

The short course Art Direction for Fashion runs 6 times onsite in a weekly format.

This team of two Art Directors had not met until this 5 day course.

Art Directors 

Valentina Abate - Milliner from Italy with own brand

Melissa Calderon - Designer in a Marketing and communication Agency

With my tutorial creative direction Valentina and Melissa worked as a sybiotic team sharing their skills and ideas to develop a fashion narrative concept. 

© fashiointent - all rights reserved by the team above. 

Kinfolk Magazine Editorial Story to showcase the colour Beige for Spring Summer 2020 -

for computer screen and app platforms

This inspirational Multimedia concept was evolved last week on the Xmas Edition week of Art Direction for Fashion onsite at Central Saint Martins UAL Granary Square site London.

The short course Art Direction for Fashion runs 6 times onsite in a weekly format.

This team of three Art Directors had not met until this 5 day course.

Daniel Pires - is a photographer for FarFetch Porto
Ines Castro - is a still life photographer for Farfetch Porto
Sarah Valensi - is a free lance graphic Designer based in Paris

With my tutorial creative direction Daniel, Sarah and Ines worked as a sybiotic team sharing their skills and ideas to develop a fashion narrative concept for cross multi media application. The ideas core base structure has the potential to grow into a commercial branding vision broadening its usage for beauty products, interior design and sustainable lifestyle aspirations such as fitness and food products.

© fashiointent - all rights reserved by the team above. 

Aixa Hendriques - Editorial for Wonderland Magazine - De - Structure

This fashion narrative explores Fashion's role in reflecting personal evolutionary growth after travel away brings us home changed to our communities.

Art Director ©Aixa Henriques

I really like the way Aixa has explored how her personal growth after travelling abroad to study has increased her confidence in how she expresses herself in the way she dresses. The awakening of her own personal confidence as her visual life experience has broadened and exploring how this impacts on her fitting back into her community in Curacao. How we dress reflects how we feel and want to be viewed by the world.
Clothes she has discovered also help us to fit in with our environment.
Our fashion choices are either making a statement or leaving an impression.

Curacao is a beautiful place with the most wonderful Aloe Vera plantations.

Curaçao is a Lesser Antilles island in the southern Caribbean Sea and the Dutch Caribbean region, about 65 km north of the Venezuelan coast. It is a constituent country of the Kingdom of the Netherlands.

Mostly popular for:

 Parks, Architecture, Nature, Religious Sites, Museum

Best time to visit:

 February · Avg. 2.8 cm precip · Avg. H 28°C · L 25°C

Creative Direction - Schelay McCarter - tutor on online Art direction for Fashion.