Saturday, 15 January 2011

Dior - Spring / Summer 2011 brand campaign

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The collection sample

At the top we have the new for S/S 2011 Dior brand photography campaign photographer by Steven Meisel released this month in all the top fashion glossies such as Vogue, Elle, Marie Clare to name a few. A student from Madrid called Miguel Gasco decided to do a brand campign for Dior as his final project on my art direction class before Xmas a month before this was published. 
He has tuned in very well to the brand's identity and interpreted what was wanted as you can see. The actual shoot concept John Galliano went for was very sensibly lower budget as it has been shot in a studio not in Hawaii but is not dissimilar in essence! The Dior styling is also very approachable and easy to identify with wearing or dare I say it putting a replica together from Top Shop or Hennes. However in different economic times Miguel's idea ( with out the Pearl Harbour war ship!) would be fabulous for this label and what fun to do!