Saturday, 19 February 2011

LFW Day 2 , Issa London - Fabulous show !

Andrea Dellal, Daniella Helayal ( Issa) and Jasmine Le Bon
The Issa Autumn / Winter 2011 Collection
Jasmine Le Bon - love that top, so flattering and womanly !
(Telegraph photo)

Wonderful bright reds and bold pattern clashes
(Telegraph photo)
sexy back details 

Steven Jones hats - perfect for Kate! 
I felt that Kate was part muse for this collection esp for the tailored pieces.
Check out Simon Le Bon and daughter here waiting for Jasmine to take her turn on the catwalk

Brazilian born Andrea Dellal being applauded by family and friends, her daughter Charlotte Olympia is a successful shoe designer and has a shop in London.

The Brazilians are a stylish and sassy nation fashion wise and though I can see plenty of the Middleton patronage influence in this collection it is quintessentially a homage to Issa's Brazilian background. The Brazilians know how to look womanly and fabulous and Kate has cleverly been attracted to these classic style credentials.  An excellent show for Issa, there was a real buzz in the BFC show tent this afternoon. 
I sat next to a Japanese fashion magazine editor and a fashion show producer both unaware that Jasmine Le Bon was going to appear on the catwalk. Her husband Simon Le Bon lead singer of 80's rock band Duran Duran was sitting opposite me with daughter Talullah. I had been tipped off by a People Magazine journalist I had got talking to whilst waiting to go into the show that Mrs Le Bon and family would be there. When a designer introduces print to their collection they are feeling confident - this label is in full bloom, I loved the bold bright colours and all the prints, like Pucci, Prada, Gucci or a Celia Birtwell/ Biba their cache is that their prints become recognisable, particularly loved the red geometrics. Issa's tailoring is so well tuned into making a woman look sexy and alluring with style she has a winning combination. Issa is the darling of London fashion at the moment and long may this continue.
I will be writing a feature on Issa London for Brazilian fashion and lifestyle magazine revista B.
Photography Schelay McCarter copyright unless otherwise stated.