Editorial fashion content shoot & film story for Glass magazine 'Where the Light Fades' by Hayley Maybury Gross

© Hayley Maybury Gross

Creative Direction Schelay McCarter CSM / Fashiontent 

The Team  

Art Direction - Hayley Maybury Gross

Location - The Codman Estate - Lincon - MA USA

Photographer - Agata Pospieszynska

Stylist - Charlie Harrington

Model - Esther Lomb - Elite

H&MU - TBC 

Hayley was a student of my 6 week online Art direction for Fashion short course in June.

Developing confidence in evolving her own unique aesthetic as a fashion art director for film and stills, we looked to locations local to Hayley as a stage set for her delightfully romantic story called 'Where The Light Fades' to show case this Fall Winter 25/26 Boho styles of beautiful florals, lace, pastel tulles, chiffons and silks by luxury brands Chloe, Dior, Givanchi, Nina Richi, Christopher Kane, Alberta Ferretti. 

Hayley is aiming to make her ideas a reality and pull together a local team to do a test shoot. 

Copy by Schelay - not AI !