Wednesday, 18 September 2013

LFW SS 2014 Fyodor Golan














Really liked the little smiley badges on the skirt here...

and here on the sweet yellow strapless top so cute !



I loved this little strapless dress - yes please!






FYODOR GOLAN

Our first show at London fashion week SS2014 was the Fyodor Golan, and it certainly lived up to our expectations. Fyodor Golan is a label made up of the two designers Fyodor Podgorny and Golan Frydman. Fyodor is from Latvia whilst Golan is Israeli, and they both met in London where they launched their brand. Fyodor and Golan say they use their different backgrounds to their advantage, exploring their differences rather than their similarities, they say that they look for “purity in shape/form and integrity in texture/detail, using these elements to create their signature”. There was a definite 80s theme in this collection with the big bold sweat shirt tops and little flirty skirts, even the classic 80s smiley face badges adorned separates as fringing decoration. Painting has also been a key medium creating wonderful confident prints. Clever emphasis on fabric manipulation, shapes and structure on the body finished this flattering and covetable collection.
Vibrant colours saturated the SS14 collection- so their interest in painting was certainly evident. There was also rainbow dipped ostrich feather pieces and snake print finishes. The clothes were designed so beautifully, and the shapes were exquisite, they were all flattering to the figure and excellent for the day or statement evening dressing up, perfect for Ibiza ! This collection was hot hot hot !!  bring on the Summer again please !


What a brilliant colourful collection! we could wear it all.
With thanks to Trace Publicity for inviting fashiontent and STATUS magazine to the show. 
http://fyodorgolan.co.uk/
Photography Connie Hateley - Fashiontent's Girl About Town.
Copy Schelay and Connie

Monday, 16 September 2013

Mark Fast LFW SS2014 Day 2 - Wonderful show and back stage chat




Mark Fast backstage looking calm before his show!

I loved Mark Fast's body con knitwear collection for SS2014I didn't know that knitwear could look so sexy. Mark Fast is a charming guy but then aren't all Canadians? 
We have a Canadian running the Bank of England at the moment! 
There will be more on Marks great show collection with photos later. The full interview article will be published in a hard copy magazine and online soon.


London Fashion Week
Spring Summer 2014

Mark Fast

I talked to Mark Fast on Day two of London Fashion Week back stage as preparations were underway for his Spring Summer 2014 collection runway show in the BFC tent in London’s prestigious Somerset House location.
Mark Fast is one of British Fashion’s bright young fashion knit design innovators. Born in Winnipeg Canada Mark grew up surrounded by beautiful Canadian countryside. Winnipeg has the largest Filipino population in Canada, Tagalog after English the most commonly spoken language.
Mark did his BA and MA in Fashion knit design at the world renown Central Saint Martins fashion college in London England. Alumni include Stella McCartney, Alexander McQueen, Mathew Williamson, Christopher Kane, Ricardo Tisci and John Galliano.

The interview
After taking a few photos of the creative mad house back stage that would I knew miraculously transform itself to sublime calmness for the runway his PA had managed to track Mark down for my impromptu chat. He was delivered to me looking a little disheveled - apparently he had been gasping for a cigarette for the last half hour. I asked him firstly where had got his inspiration this season.
I noticed that Mark appeared remarkably calm as models, stylists, dressers, photographers, PA’s and hair and make-up artists dashed around in a frenzy of activity making the last minute adjustments to the models ‘look’ before being dressed and made ready to hit the runway.
Our interview Bubble began ! His sisters inspire him and he sees the woman he designs for as being confident and body assured whatever her dress size. I like this, as I already knew he had made waves using larger models in his catwalk shows in the past. His inspiration for this season has come from his affection for the Canadian countryside where he grew up. Sweet ! He has a studio in North London, where all his clothes are made onsite using a bespoke method of knitting and combining Lycra with the finest luxury wools and cool Cottons to create the Mark Fast signature textured stitch knit proportion variants that he has developed in increasing sophistication each season. He is ambitious and I think it is only a matter of time before PPR, LVMH or one of the big designs houses snap him up as Creative Director, if he is lucky he may also be able to invest in the Mark Fast brand as Christopher Kane has just done with PPR ( Pinault-Printemps-Redoute). Missoni comes to mind as a brand that could benefit from a Mark Fast injection of sex appeal. I say this because nothing had prepared me for what I saw coming down the runway a few minutes after our interview!

The Mark Fast S/S 2014 collection

I can only describe the collection as a mix of Tribal Warrior Princess meets acid house 90s Grunge. The seductive body con silhouettes were cleverly crafted in sophisticated knit stitches of varying sizes and seemed to organically entwine the models bodies like vines or ivy. I loved it. The look was very flattering covering the important body areas creating a tantalizing vision. This collection is perfect for a woman who is confident about her body and not afraid to show it!
I admired the colour palette of acid yellow with blue sky intensity combined with hazy greys and Goth black spider’s web knits. The signature piece was the raffia skirted dress, resembling wheat sheaves moving in the summer breeze.
Please check out his website for stockists.



http://www.markfast.net/
Copy and photography - Schelay McCarter (fashiontent Ltd 2013) pls credit

Saturday, 14 September 2013

Connie Hateley Fashiontent's new Girl About Town



Bristol University student Connie Hateley went to Ones to Watch, Yeashin and Bernard Chandran for fashiontent and Status magazine yesterday. 
I went to see the fabulous Bora Aksu collection in the BFC tent in the morning and interviewed new Chinese talent based in London and Fashionscout Merit award winner Yulia Kondranina later in the day.

Watch this space for our reviews and photos - we are off to more shows now...in the rain !!

Wednesday, 11 September 2013

Really looking forward to London Fashion Week S/S 2014



I am sure this season's London Fashion Week will be even better than the last. Thank you wonderful PR agencies for the wonderful collection of  Spring summer 2014 shows you have invited us to, my team and I will try and get to them all. I am very excited to be seeing ex St Martins Canadian designer Mark Fast's show on Saturday and going back stage to interview him for STATUS magazine. The icing on the cake is the Bora Aksu show collection, Mark Fast used to be one of his team before he branched out on his own. The last Bora Aksu show I saw Twiggy and daughter were front row. One thing I have learnt from the many seasons that I have been lucky enough to view at LFW is always expect the unexpected. London is the centre for new talent and innovation, seeing new talent emerge at Fashion Scout and Ones to Watch is a privilege, watch this space to see our photos and reviews here on fashiontent and in STATUS magazine. 

Sunday, 1 September 2013

I will be reviewing the S/S 14 Collections at London Fashion Week for Status Magazine soon



I am really looking forward to covering London Fashion Week's exciting Spring Summer 14 Collections for STATUS magazine this season.
I will have a photographer covering London Fashionista street style and the designer show collections across the London launch Pad areas of Somerset House, Covent Garden and Chelsea. In the past I have interviewed Daniella Helayel of Issa London, Holly Fulton, Bruno Basso of Basso and Brooke and Bora Akzu. I am hoping to interview David Koma and Mark Fast this season for STATUS magazine. 

Schelay McCarter
http://statusmagonline.com/fashions/

Wednesday, 31 July 2013

Vancouver's own' Lululemon' and Canadian Street Style in the Capital Victoria


The distinctive Lululemon logo

Simple window display for Lululemon activewear

The store in Victoria BC

Simple display...not unlike Benetton ! the wood is so perfect reflecting Canada's big forestry industry producing some of the best quality sustainable wood in the world.
The running skirt is one of the brands best designs this summer....ideal for tennis as well as running..

Matching Shorts, coordinated girlfriends out shopping...

These two sisters look great in their maxi dress and skirt....

Could be sisters but not apparently, love their look, short or long wear it with style - note the knot tied in the maxi skirt.
Like the knot in her skirt

Uptown Victoria


Vintage MG parked amongst the not so cool modern cars!

I was intrigued to discover Lululemon a new fitness brand in London's Covent Garden.
It would seem that Vancouver is the birth place of influential sports/fitness/fashion label.
The brand's founding store can be found in Vancouver. I visited the Vancouver store and got so carried away trying on the clothes I forgot to take any photos there! however the Victoria store is almost as good. It is a cache designer fitness brand, body conscious styling and quite sexy. Not cheap, however the quality of the fabric and styling finish compensates for this. Gap has part plagiarised the logo for their own fitness capsule collection. The difference in price is seductive but the high tech sports friendly fabric technology found in the original makes up for this.
Victoria is on Vancouver island across the water by ferry or by plane from Vancouver, a bit further but not much as us taking the ferry across to France from Dover to Calais.
I found that 'sisters' are doing it for themselves in uptown Victoria street style as you can see above.

There will be more on Canadian style later....

Monday, 8 July 2013

Storm Model Victoria Savory and Boyfriend Harry in Sean Knott fashion shoot for FT online magazine prototype


















Here is the fashion story I art directed and styled a few weeks ago working with brilliant photographer Sean Knott, the talented Zoe and Gemma from Hobs Hair, Molly Portsmouth on make-up and of course the dazzling Victoria and her great other half Harry who incidentally is a song writer and will be a mega star soon once his new collection of songs are released.
I decided to develop the concept that though most guys like to look good, functionality and simple styling is their aim, girls are the Peacocks ! As Darwin theorised it is the female that adorns to attract. I hope the shoot Story speaks for itself.
Many thanks for the marvellous Nathan who lent us Victoria again from Storm Models new faces.