Sunday, 22 February 2015

Day 2 LFW AW15 what people wore!













Thank you to Tarmo who took these photos for fashiontent 



Tarmo is a talented film maker and photographer from Finland. I commissioned him to look for style that appealed to him as well as epitomised London fashion week.
Watch this space for more of his work. © Tarmo please credit

                         

Saturday, 21 February 2015

Day 1 London Fashion Week AW15 What people wore !


A photo taken in the Press Room at Somerset house. 

A grey first day but at least it didn't rain....

Pretty in Pink

Red net skirt looked great here with a black styling base


Interesting version of Charlie Chaplin in bondage. People dress up to be seen at London Fashion Week, at least the clothes here have some style merits unlike other attempts at getting noticed that I refuse to record!

Black base and splash of bright green works !

I love the texture of this jacket and the bright colour on a grey day did us all some good!

The London Fashion week hat ! here it is with the signature designer hand bag on show.
A good example of how to wear a cape!
Navy the new black ?? maybe, definitely in Paris. 

Here we have floral shoulder pad detail with large spot trousers and a fake fur animal print  back pack.
Well I liked it !

A true fashionista outfit, I do like the funky colours and texture of her jacket 

Check out the nails - this talented designer / journalist has a confident style and knows what suits her

So pleased to see a new way of wearing a white shirt, notice the layers - it was cold yesterday !

Yes back to textures and fake Yeti fur coats, looks cosy and great with jeans

Black leather jacket and gold floral skirt equals style heaven

© Schelay McCarter

Thursday, 19 February 2015

I am looking forward to London Fashion Week for Autumn Winter 2015

© Schelay McCarter
I will be covering a fabulous and varied selection of shows starting tomorrow at Freemasons Hall WC2B 5AZ. Watch this space.....

Monday, 15 December 2014

Saville Row AW 14 brand shoot - Behind the Scenes

The clothes ready for the frame sequence order, note the art direction boards on shelf.

Shot 1, Georgina and Harry with red Morgan at entrance to Wrotham Park

Red Morgan, Harpers Morgans.co.uk  of Kings Langley
http://www.harpersmorgan.co.uk 






Shot 2 , Harry, Georgina, Katy and Phion


Fashion Film also being shot

Capturing a moment



Shot 3, at back of building using Palladian step



The team on standby

Shot 4 - evening wear using formal stair case that leads to the dinning room


Note the lights required 

Art direction/Production Schelay McCarter
Photographer - Sam Robinson with production team
record shots by Louise Hough Schelay's assitant 
Styling of clothes Saville Row - Chile

Saville Row brand shoot AW 2014 - Wrotham Park, Herts UK

Harry Rowley and Georgina Howard









Katy Whitely and Fionn 








Red Morgan, Harpers Morgans.co.uk  of Kings Langley
http://www.harpersmorgan.co.uk 


Saville Row brand shoot - UK
Photographer -  Sam Robinson
Art Director/ brand consultant - Schelay McCarter
Producer -  Schelay McCarter with Sam Robinson team
Senior Stylist - Andrea Spoerer and Saville Row team
Assistant Stylist - Louise Hough
Models - Models One and Select
Hair and Make - up - Julia B and Simon I
Location -  Wrotham Park Hertfordshire UK