Art Direction for Fashion Project by Melissa Gomez - In The Fracture SS25 - for ACNE PAPER Magazine

It was a real pleasure to have Melissa Gomez on my 6 week Art Direction for Fashion short course at CSM online in Jan this year.

Melissa works for Zalando in Berlin and is an experienced Graphic designer and already has some experience art directing fashion content.

Joining my 6 week intensive course on Art Direction for fashion she says was her opportunity to express herself and her own unique love of fashion and image making.

I was really impressed with her wardrobe curation and instinctive understanding of the clothes as the main tool for her fashion content story telling. 

Melissa's editorial story for ACNE PAPER transports us into a rarified and aspirational world where we see a unique and beautiful collection of images that tell us a story of

TRANSFORMATION AND VULNERABILITY, FOCUSING ON THE PROCESS THAT UNFOLDS WITHIN DISRUPTION—WHERE STRENGTH, FRAGILITY, AND CHANGE COEXIST, AND IDENTITIES EVOLVE IN THE SPACE OF RUPTURE.

I would love to see this fashion content idea made a reality.

Art Direction © Melissa Gomez  

Creative Direction - Schelay McCarter Jan - Feb 25

Student Project - SS25 SUNSET GRUNGE - California's Shadowed Allure for POP magazine by Kristina Vilyams

 

 

The Talent ( Stage 2 )

 

Art Direction - Shot sequence Planning

Wardrobe SS25 

Art Direction 

Based in Florida Kristina Vilyam was a student on my online 'Art Direction for Fashion' 6 week course and has developed an outstanding response to the SS25 fashion content brief.

She is currently employed as a product designer, specializing in digital product design, graphic design and user experience design.

We can see from her excellent presentation lay out she has good graphic design skills and understands how to sell ideas visually. For this reason her project stands out and warrants featuring as an impressive standard for the Fashion content creation industry.

 

Kristina says she joined my Art Direction for Fashion course to deepen her knowledge in art direction and visual communication, aiming to bring fresh ideas into her work. She was also eager to expand her skills in visual storytelling and immerse myself in the fashion industry's unique perspectives. 

Kristina is inspired by a mix of contemporary artists like David Hockney, Anna Uddenberg, Marina Abramovic, and Andy Warhol, whose work challenges and redefines visual narratives. In fashion, I admire designers like Marine Serre, Andrej Gronau, Chopova Lowena, and Sinead O'Dwyer for their innovative approaches. I'm also drawn to the styling of Lotta Volkova, the photography of Mani Haworth, and the boundary-pushing content from platforms like SSENSE and DAZED magazine. 

Kristina's class virtual gallery picture is an image taken by photographer Petra Colins.

© Art Direction - Kristina Vilyams

Creative Direction - Schelay McCarter 2024