Style is Timeless, fashion is transient.
Something old, something new, something borrowed and something red !
Rachel Pooley a student on my recent evening class short course developed this idea to both promote new collection launches for AW25/26 and also blend with vintage and preloved fashion
to show how we can do this and be more fashion sustainably minded. The goal to reflect the reality of our wardrobes and styling, where each season we amalgamate new with existing items. The idea of new to you is the future, reinvention, customisation is a creative and exiting way to attain timeless style. The sustainable fashion market is booming, the economy is stagnant, ripe for consumer innovation. We like to buy new however with companies such as Vinted for cheaper access to preloved and rental company by rotation as well as vintage luxury companies the real real we can all mix old with new and look good -
Art Direction © Rachel Pooley
Creative direction - Schelay McCarter.
