This marvellously whimsical and cleverly conceived fashion story to sell SS25 fashion based
on 'Style is Timeless fashion is Transient' just has to be show cased here on my blog.
Irene who was on my 6 weeks online course was able to envisage a completely unique idea
and evolve it using carefully curated images that link to sell her fledgling vision.
Coming up with new and unique concepts and ideas is something that cerebrally is very complex because we all as human beings are totally unique, we bring a myriad of perceptions to the creative forum, and a way of looking at something in a completely different way to others.
Pre production planning is a way of communicating an idea to the other key players in a content creation team, facilitation the very best evolutionary environment to work together inorder to birth a story that takes us to a place of invention.
© Art direction Irene Blanco
Copy and creative Direction - Schelay McCarter
