A diary of thoughts and musings on everything to do with fashion, lifestyle, photography, music, art and trends.
Tuesday, 6 April 2021
Fashion Art Direction - Test Shoot - Art Director Jing Han in Sweden for Contributor Magazine
Stage 1 - The Idea
Stage 3 - Shot Sequence Planning
The Result of Jing Han's Test Shoot
Jing Han was a student on my Art direction for Fashion online short course at the beginning of this year.
Based in Sweden Jing from the start wanted to make use of the beautiful calm scenery near her home town.
By working through the brief based on current fashion trends Jing's fashion narrative evolved into a feasible and practical aesthetic vision as an editorial for Contributor magazine however would also suit commercial application for a brand campaign.
Theory into Practice
I am really thrilled to see that Jing put theory into practice by taking her idea and developing it into a test shoot. By taking this step Jing has learnt so much about making her vision a practical reality.
The result is an impressive achievement shot in a free from lock down moment in Stockholm.