Saturday 27 May 2023

Fashion Narrative Production for Kow Tow Clothing Yawei Fashion Production 23










I like this duo of shots - again the blurred pedestrians gives the image an enigmatic energy




This is my favourite shot I love the blurred image as she stands in her pink top. I would love to see this idea developed for the next KOW TOW clothing shoot with Yawei Fashion Production.


I love this shot too, the light is perfect and there is a mediative feel to the shot that makes it magnetic.










Yawei an ex student of mine on both Art Direction for Fashion at CSM and Production mentoring with me at fashiontent has recently made her fashion narrative vision a reality and directed as well as produced a wonderful fashion narrative photo shoot in her native New Zealand show casing Kow Tow Clothing. I am so proud of her and her teams achievement. She will have learnt so much taking the plunge and planning her own professional production.

I love all the shots that build up the Kow Tow clothing brands seasonal collection story, and have high lighted images here that stand out especially for me.
 

Check Kowtow Clothing, a remarkable sustainable fashion brand based in New Zealand. 

© Yawei Fashion Production

Copy - Schelay Mccarter - Fashiontent & @ecostylebee