Magazines operate as PR machines , nothing is free -
Editorial fashion shoots come in many formats - mixing fashion brands in styling cocktails to show case a trend that season or featuring just one brand over a story feature.
New ideas are hatched via these low budget shoots and allow creative teams to show case new ideas in the hope that these will get them noticed for advertising and commercial retail work with higher budgets and fees.
Which fashion brand might be able to tap into the idea show cased above?
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This project was originated on my CSM UAL course Art Direction for Fashion.
Well done Freja and Najmah.
Copy by Schelay McCarter
