This Calvin Klein campaign is brilliant. Why ? Check out the models - all are successful or famous for something! be it having millions of instragram followers, or a sports personality, rapper, however they also street cast to show that could be you in your Calvins ! It taps into aspiration and at the same time allows us access to be part of the 'in crowd' - crowd being the opperative word here - as CROWD is what they want - millions of us posting snap chat or instagram images of us wearing #my Calvins sharing the collaberative process on facebook and buying into the brand to become members of the Calvin Klein Tribe !
genius! .....#mycalvins
copy Schelay McCarter - pls credit
