Isabella Bazoni - Fashion Editorial Narrative for Kinfolk Magazine

Editorial Fashion Shoot Narrative for Kinfolk Magazine - 

Application of idea across multimedia including film

STAGE 1 Idea Proposal

                    STAGE 2 Preproduction Team Proposal

                                               Stage 3  Sequence Planning 

© Isabella Bazioni

I have absolutely loved this course! Thanks to Schelay's great lectures, where she managed to make the hardest and most technical part of professional multi media production fun and incredibly interesting! I feel like this course has given me the confidence and technical skills to support the more artistic and creative ones I developed in the idea generating projects. Furthermore, even though we were attending online Schelay was able to create a great environment that truly felt like an on-campus class. 

Isabella Bazoni 08/02/21

© Schelay - fashiontent

Fashion Media Management skills course - How to Produce images professionally

Fashion Media Production Management

Production & Post Production  

Four week mentoring course online with Schelay on Zoom

Making things happen Professionally for your career potential

An Art Director is creatively responsible for a project 'front of house', a Producer works for the Art Director 'backstage' to make the idea happen. Art Directors can do both jobs or can hire in a dedicated producer they like to work with. On this course we explore the important role of a Production Manager or Producer. 

There are certain professional practices essential to successfully managing a multi media image production. On this course you will learn in practical detail terms what those essential damage limitation processing procedures are in production and post production project management. 

Recommendations from past Students 

Isabella Bazoni  

Anima Production Company

I have absolutely loved this course! Thanks to Schelay's great lectures, where she managed to make the hardest and most technical part of professional multi media production fun and incredibly interesting! I feel like this course has given me the confidence and technical skills to support the more artistic and creative ones I developed in the idea generating projects. Furthermore, even though we were attending online Schelay was able to create a great environment that truly felt like an on-campus class. Each week we were sent the powerpoint Zoom recording of our live class to go back over. Highly recommend.

Ben Hatem

 ALPHA3H.COM Art Direction & Production Company 

I have attended the Art direction for fashion and the Part 2 Production online course and I must admit that my confidence has grown so much since then, the weekly presentations were meticulously well put and designed to create excitement, develop unique concepts and most importantly create realistic editorials that speaks to the current social narrative.

It has been a great experience learning from Schelay.

She is very thoughtful and strives to put a lot of attention into the material we use, she is one of a kind with tons of input while we discuss the tasks an art director/producer go through everyday . It was so inspiring and valuable to sit and discuss topics from glamorous castings to actually setting up a shoot.

I always keep notes that I use after each session to create review sheets of the course mediums and recommendations ( it helps me a lot to find perspective and clarity of ideas ) . 

The recommendations she provides ( books & art direction movies and visuals)  are one of a kind. I had to include them in my private inspiration workbook that I go back to for inspiration from time to time. 

I find it really useful to engage with classmates, she is very patient with everyone in class always encouraging us to engage and give feedback on each other’s work, although hers are always the most precise and straightforward due to her vast experience with world leading fashion brands and magazines.

 I would highly recommend this new Part 2 Production course with Schelay for anyone interested in learning about art directing and/or producing artistic & fashion in multimedia.

For course dates and details please contact Schelay by email or on fashiontentt Instagram

© schelay - fashiontent courses 2021

Merit award - Aphrodite Koupedidou - Art direction for Fashion project - Production Horizons course review - fashion narrative for Unconditional magazine

The Team 

Stage 3 

Shot sequence Planning 

 

This is a great fashion narrative idea evolved by Aphrodite on my Art direction for Fashion course at CSM online.

This image by Dudi Hasson was the inspiration for Aphrodite's fashion narrative idea. 

Aphrodite's fashion narrative reflects the zeitgeist of the moment, our reluctant move away from getting 'dressed up' because we have nowhere to go ! and our move towards comfortable style in our home pods. Style is the key word here -  fashion fades, style is timeless, adopting more mindful evaluation of what matters in our lives as we exist in this slowed down world under the shadow of covid and the ever present reality of Climate Change actually can feel good. I like the way the female character in this narrative conceals her face when she takes photos. Detoxing, Slowing down, relaxing and keeping connected is happening all over the world. We have the power ! yes the power to make a difference in how we consume material things - let's not binge on 'things' but become more picky, focused on quality not quantity, less can be more.

Copy & Creative Direction Schelay McCarter 

Art direction Aphrodite Koupedidou

Production Horizons Course - 

PRODUCTION HORIZONS Course - with Schelay

AIM -  

Understanding how to put creative theory into production Practice professionally.

Increase your confidence and ensure the best professional creative outcome for you and your projects and your career growth in the Industry, maximising creative integrity within the constraints of commercial briefs inorder to avoid the pitfalls novices and graduates fall foul of when thrown in at the deep end.

We work through the necessary professional practices required for a fashion media shoot and thereby set up your 'know how' so that you can be confident

hitting the ground running when it comes to setting up a test shoot when the time is right.

Aphrodite review 

I really enjoyed the Production Horizons course.

We worked through the necessary professional practices required for a fashion media shoot production.

Schelay was very helpful and gave us a lot of good information regarding the industry. I feel much more confident now in combining Art Direction and Production and I have a better understanding of the skills needed for the job. I highly recommend this course.

Thank you so much for teaching me so many important things and helping me to launch my career as an Art Director / Producer Schelay.

instagram @aphrodite_koupedidou