Thursday, 27 October 2011

Arizona Muse, Edie Campbell and Rosie Huntington Whiteley - Yves Saint Laurent fashion film classic

Arizona Muse - the all American girl with the classy girl next door looks and Audrey Hepburnesque eye brows is in the top tier of international model stardom now. She has the same quality seen in the 1980s super model looks of Linda Evangelista and Christy Turlington.
The fashion film for Yves Saint Laurent shot by Innez Lamsweerde and Vindoodh Matadin below is a must see.....though i think it is a wee bit too long....
Interesting that high street brand NEXT is using Arizona for their main photo campaign at the moment. Sales are up for Next bucking the trend for some disappointing figures this year end. The high street trend for using models associated with the high end tier of fashion is growing seen also with Marks and Spencer spending a fortune using Rosie Huntington Whiteley for their recent campaign with Sandra Bullock's heart throb fianc√© Ryan Reynolds. Unfortunately this has not had the effect of boosting M&S sales! The warm spell we had in the UK a few weeks ago though spoilt many sales targets for many retailers who had Autumn / Winter stock ready to sell. Edie Campbell is in the new Burberry Xmas brand shots in December Vogue. Is she high profile enough yet to take on a high street brand. Not yet would be my advice, she needs to get some bigger international brands and get American Vogue under her belt first.