Wednesday, 3 May 2017

Story Telling - Burberry - the use of Body language in a narrative for stills and film

Please examine the shot sequence here from the top to last shot to see how the referenced simulated relationship between Edie Redmaine and Cara Delevigne develops. It is no accident ! this is a highly correographed shoot using coupling body language to make us believe it is real. Note the mirroring, spooning, confiding, flirting and commitment attachment messages.

Burberry 2012/13
Photographer Mario Testino
Art Director - Christopher Bailey

Copy / teaching material - Schelay McCarter ©