Sunday 19 November 2023

The Bold Capsule - SS23 - Schon Magazine - Art Direction Nuria Roig






























 

Nuria Roig - Art Director 


Based in Barcelona, Nuria recently completed a 6 week online short course on Art Direction for Fashion with me. Nuria is a qualified Graphic designer and recently gained a masters in Art direction in Spain. She currently works for Spanish owned Mokiato Sports Company as a Graphic Designer / Art Director.

On the course I encourage my students to develop projects that reflect what they find beautiful and we explore the emotional functionality of product through image making focusing on building confidence in their own USP as fashion content originators. We look at multi media fashion and film preproduction planning and how to sell ideas in a structured 3 stage presentation format to industry standards. I am confident Nuria is ready to hit the ground running as an Art director. 

After evaluating her recent fashion narrative project I can see that Nuria would be a perfect candidate for an Art direction/Graphic role at a luxury online retailer such as Jill Sander (OTB) or mainstream fashion leading retailers such as John Lewis, Marks and Spencer or INDITEX - ZARA or H&M - & Other Stories. She has a instinctive feel for fashion style and how to make the most of the looks in story telling. 

© The Bold Capsule - Nuria Roig

Creative Direction & Course Tutor Schelay McCarter

Art Direction for Fashion @ CSM Short Courses Online