Monday, 23 May 2011

Dolce & Gabbana - Via Della Spiga in Milan

Here we have a shot of an authentic D & G woman complete in one of their dresses looking for more in the D & G window on Via Della Spiga. Note her bright Orange bag and black shoes. She certainly stands out from the crowd.

The brand campaign photos as part of the window display,
to see the campaign click on this link

     The shop stretched over 6 windows, displaying sound bite outfits from their summer 2011 collection
An inviting window - voyeuristic as you can see the customers looking and selecting outfits, gives the feel of a dressing room.

The white  D & G collection of Embroidery Anglais that has so influenced the high street trends this season.
Another Dolce & Gabbana woman in Via della Spiga !

Floral patterns and lace from the collection enticingly displayed in the window for all to see the detail and quality to tempt you to go in!
Up close detail, note the shoes, Mad Men influence here with the 1950s/60s fabric patterns and colour
A classic Dolce and Gabbana dress with white shoes and jacket casually strewn on the lush velvet seat in the window

The signature white dress as seen in the brand campaign for spring / summer 2011 

 Customers can sit on the seat in the window - giving those outside a look into the D & G world, note the white bag on the sofa, the total look already styled for you.

Via Della Spiga in Milan is the equivalent to London's Bond Street. It is pedestrianised and very pleasant to walk up, one sees the occasional stylish Milanese woman on a bicycle, or people walking their dogs interweaving the small groups of people shopping. Via Della Spiga has all the top Italian and international fashion brands in residence and the most amazing window displays.

I took photos of the whole stretch - very inspiring.

Photos Schelay McCarter copyright 2011